Chengli New Rich (Xiangyang Dongjin) Automobile Industrial Park
Place
Xiangyang, Hubei
Year Completed
2019
Size
165,000 square meters
10,000 Units
About Facilities
The facility is a joint venture established by Chengli Group and local shareholders. It is recognized as a high-tech enterprise and a provincial-level “Specialized, Refined, Differential, and Innovative” enterprise. As a key subsidiary of the Chengli Group, it specializes in the high-end and customized special-purpose vehicle segment.
The company’s product line is centered around recreational vehicles (RV models C/B), while also encompassing road recovery vehicles, van trucks, sanitation vehicles, and other types of special-purpose vehicles. Its light truck-based RV models rank among the top sellers nationwide. The facility focuses on highly personalized customization, capable of installing bespoke facilities within RVs according to specific client requirements—virtually no two vehicles are identical.
A dedicated live-streaming sales team engages customers directly by broadcasting the production process and interacting online. This innovative approach drives over 85% of its sales revenue from online channels.
In summary, the facility is a modern special-purpose vehicle manufacturer that leverages group resources, with high-end customized RVs as its core business and a highly innovative marketing strategy.